iPod Shuffle

Steve Jobs is a master of marketing. You have to give Apple credit for marketing the new flash-based iPod's biggest weakness as a strength.



No screen, no problem. Just suggest a different way of using the device as a virtue..sing the praises of "giving chance a chance" and "240 songs a million different ways" and "enjoy uncertainty" and saying it's time to "mix things up" and being "an unpredictible member" of the iPod family.

"What will it play next?"

"Can it read your mind?"