Wednesday, May 18, 2005

In-N-Out Menu Design



What's with menus these days? Feels like the whole grocery-world-food supply needs to be on the menu. Recently we received as email survey from Red Robin (via FishBowl) asking how we'd like stews, salads, chicken and asparagus, spaghetti and meatballs. Not what we'd care for at a place fomerly known as a 'burger-joint'. How can that possibly be good for their brand? Speaking of burgers, thank goodness for In-N-Out - a simple place that makes great food fast and a menu you can read in under 5 seconds. We have 2 In-N-Outs with in 5 minutes of us in Chandler, so within 5 minutes (and 5 seconds) a hot and delicious burger is on it's way, true to the brand name.

Extra Special Tip: If you do find yourself at one of these over-the-top menu establishments, Jason at Kottke has suggestions on how to order food.

Special Secret Tip: Don't forget there are other choices at In-N-Out, the Secret Menu keep things interesting. Our favorite? A Double-Double Animal Style, No Pickles.

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