The Influence of Shape and Size

Shapes influence how we interact with our environment and our perceptions of value and meaning. Have you ever been tricked by the small gift in a big box? Intimidated by the tall boss? Enamored with a small baby?

Our consumption can be influenced by shapes. When drinking, short and squatty glasses can lead to over-indulgence. When eating, the perception of quantity can be acheived by spreading a shallow amount of food over a large plate.

How have you seen shapes influence your perceptions?

Tags: shapes, influence, perception