Saturday, December 15, 2007

2007 Stinkweeds Holiday T-Shirts



The holiday season in Phoenix isn't complete without a new Stinkweeds T-Shirt. This year Mister Shape harkens back to the great mixtape heyday of the 80's for design inspiration. Printed on American Apparel, T-Shirts cost $10 while they last at Stinkweeds (NW corner of Central and Camelback in Phoenix, don't forget to park in the back). Also for sale online!



The Back Catalog... (collect 'em all!):

2006 T-Shirt Design
2005 T-Shirt Design
2004 T-Shirt Design

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Friday, December 14, 2007

Mister Shape Holiday Sale!



Time for our Holiday Sale. Mister Shape Tees are only $18. We're throwing in Free Worldwide Shipping. Thanks to all the recent orders: San Francisco, Houston, Phoenix, Boston, London, Twickenham, Irvine, Los Angeles, Monterey Park, Gilbert, Tempe, Sydney, Bellevue, Gold Coast Queensland...

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Thursday, December 13, 2007

Intel Shapes and Glyphs

A little Intel birdie told us about some sweet new visual brand elements and marketing efforts that have the power of shapes written all over it.



Intel is taking a hint from Target, Nike, and Apple and is incorporating 16 new glyphs/shapes into its branding. The glyphs were created from recurring shapes that were found throughout the microprocessor's features as the silicon is processed. They're hoping that the glyphs help make the Intel brand more recognizable like Target's Bullseye and Nike's Swoosh.



Overall, we applaud the move and the courage from a large technology company to put their trust in visual elements to create an impression. They do need to understand they are developing a secondary visual signature, not a dominant visual element. One simple, dominant visual element (Target's Bullseye, Apple's Apple) is a lot easier to remember than 16 complex, unrecognizable shapes ;) Though we do think the visual signature, if used over time, will become recognizable as Intel's...perhaps to the point where the elements can speak for the brand without the logo.

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