Intel Shapes and Glyphs

A little Intel birdie told us about some sweet new visual brand elements and marketing efforts that have the power of shapes written all over it.



Intel is taking a hint from Target, Nike, and Apple and is incorporating 16 new glyphs/shapes into its branding. The glyphs were created from recurring shapes that were found throughout the microprocessor's features as the silicon is processed. They're hoping that the glyphs help make the Intel brand more recognizable like Target's Bullseye and Nike's Swoosh.



Overall, we applaud the move and the courage from a large technology company to put their trust in visual elements to create an impression. They do need to understand they are developing a secondary visual signature, not a dominant visual element. One simple, dominant visual element (Target's Bullseye, Apple's Apple) is a lot easier to remember than 16 complex, unrecognizable shapes ;) Though we do think the visual signature, if used over time, will become recognizable as Intel's...perhaps to the point where the elements can speak for the brand without the logo.

Flags by Colours

Shahee Ilyas created these unique signature pie charts by slicing and dicing flag color data. Flags of countries were analyzed by a custom made python script to calculate the proportions of colors on each of them; then translated on to a pie chart using another python script.